YouTube Tarot
To celebrate World Tarot Day, the YouTube logo was rebranded as a magic button for 24 hours.
Users could click through and be taken directly to an interactive video experience where they received a personalized Tarot reading (and assets) from a custom deck of Creator Cards.
The intent was both hero the biggest names on YouTube in a new and unexpected way, and to amplify and celebrate the existing Tarot community on the platform by giving the creators a heightened, magical stage.
The influencer and participatory strategy led to massive engagement not just on YouTube, but also TikTok and Instagram.
Creative Agency & Production Company: Entropico
Web Strategy Ideation: resn.
Web Design & Development: Active Theory
CD/Director: Joey Hunter
Design Director: Tommy Stone
Production: Christin Polsinelli and Becca Rachefski
Post Production: Oliver Eather, Dan Daly, Bella Whittaker, Claudia Brand
Original Concept: Emilie Sullivan