YouTube ESCAPE
After the demise of ReWind, YouTube needed a new end-of-year moment and format to celebrate 2021.
I pitched, won, developed and produced #ESCAPE2021.
A first-of-its-kind interactive 24hr livestream featuring gamified segments from top creators and channels including Olivia Rodrigo, Doja Cat, Lil Nas X, Mark Rober, The Weeknd, Maneskin, Fortnite, Minecraft, KSI & Lo-Fi Girl.
The stream was a breakout success with over 4million live viewers(/players), over 70 million (aggregate) VOD viewers, record breaking social mentions (95% positive) and the most active live chat YouTube ever recorded.
Creative Agency & Production Company: Entropico
Core Team
Annabel Mills, Annalise McDonnell, Emilie Joy, Joey Hunter, Madara Mendis, Oliver Ether, Olivia Ravasio, Tom Stone, Yamit Shimonovitz.
US Production & Post
Becca Rachefsky, Daniel Daly, Katie Zakula
Sydney Production & Post
Cem Hizli, Gregoire Liere, Jack Saltmiras, Jacob Turner, Jos Eastwood, Natasha Foster, Reuben Gibbes, Rowan Dix, Sara Wills, Shrey Bhardwaj, Tony Lu & Unlisted Co.